While BlueStacks doesn’t discuss the terms of the deals it has with individual companies, it’s understood that some OEMs (BlueStacks has deals with Asus and ViewSonic already) may pay for the opportunity to integrate BlueStacks onto their PCs, as doing so allows the manufacturer to earn pay-per-install revenue.įor AMD users, the newly launched AppZone store will allow them to take advantage of the specific optimizations that have been in development since AMD’s investment. The funding demonstrates the excitement investors see in leveraging the Windows ecosystem as a new platform to run mobile apps.
Other investors in the company include Qualcomm, Citrix, Andreessen Horowitz, and Ignition Ventures. Today’s news is not entirely surprising – AMD was the lead investor in BlueStacks’ $6.4 million Series B last fall, which brought the company to a total of $15 million in outside funding. BlueStacks says it’s now in discussions with some big-name manufacturers about pre-installations, but has nothing specific to announce on this point.
In addition, today’s announcement opens the door to future partnerships with PC makers that may see them preloading BlueStacks technology onto new PCs. With the launch of “ AMD AppZone,” the BlueStacks technology has been specifically optimized for AMD GPUs and APUs, similar to how Intel’s PC app store, AppUp, has been optimized to run on Intel-powered Ultrabooks. BlueStacks, the startup that’s bringing Android applications to Mac and Windows computers, is today announcing a partnership with chipmaker AMD, which will see its catalog of applications optimized for AMD-powered Windows 7 and Windows 8 PCs.
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